Bloomingdale's to open unique kind of store in Frisco
Bloomie’s signs on as first luxury retailer in Fehmi Karahan’s Fields West
Bloomingdale’s Inc. plans to bring one of its smaller-format stores to Dallas-Fort Worth, part of a trend that’s gaining steam in retail to offer a more relaxed but still highly curated experience.
Bloomie’s is expected to debut at Fields West in Frisco in late 2027, the New York-based company has revealed to Dallas Business Journal. It will be the only full-price location for the retail chain in North Texas; it already has outlet stores in Dallas and Grand Prairie.
The concept aims to convert online shoppers to in-store visitors and expand sales among current clientele.
This will be the first Bloomie’s in Texas and only the fifth anywhere in the United States. It will also be a major addition to the high-end shopping scene on the fast-growing north side of the Metroplex.
The company did not disclose the cost of the store or jobs numbers.
Bloomingdale’s executives chose Frisco because of its demographics, consumer spending habits and existing customer presence, said Rachel Abeles, senior vice president of customer and revenue growth.
Bloomie’s is the first luxury retailer to sign onto the $2 billion Fields West project, which is envisioned as a destination for luxury shopping and living. Developed by Fehmi Karahan of Karahan Cos., the 162-acre Field West is just one part of the wider 2,500-acre Fields development, a community that could be worth around $10 billion at full buildout and where the highest-priced homes cost up to $25 million.
Over the next few years, thousands of apartments are expected to come online in Fields West, as well as stores, restaurants, office space and two hotels along Panther Creek Parkway at the Dallas North Tollway. Construction on Fields West began this summer. It’s envisioned as a larger version of Karahan’s $3 billion Legacy West in Plano, home to Toyota Motor Corp. and other prominent companies.
“With Bloomie’s, as one of our anchors, we believe we can offer the best mixed-use destination in Texas even better than we did at Legacy West,” Karahan said. “Being an upscale retailer, Bloomie’s will match perfectly in our environment.”
Bloomingdale opened its first Bloomie’s store in Fairfax, Virginia in August 2021. The latest opened in New Jersey at The Grove Shopping Center in November. Bloomingdale’s representatives did not reveal the size of the Frisco store, but the New Jersey location spans 21,000 square feet — roughly the same size as the others. Bloomingdale confirmed the Frisco store will be two stories but said it was too early to share other design details.
Bloomgindale’s, owned by Macy’s Inc., is a storied name in retail and fashion. Its first department store opened in the 1861 in New York City, mostly selling women’s hoop skirts and other European fashion items. By the 1970s, Bloomingdale’s had become a household name, with the brand steadily expanding across the country.
Small-format stores have been on the rise nationwide as retailers attempt to align with the habits of shoppers in a post-pandemic world. Nordstrom, Kohl’s and Ikea have launched smaller versions of their stores, especially in suburban areas. Grocery chain Trader Joe’s has even hopped on the trend with its Pronto brand.
Bloomie’s aims to deliver a “customer-first approach,” according to the company, meaning its collection is tailored to customers who live in a specific area and their unique needs.
Another core mission of Bloomie’s is being receptive to customer feedback and making changes in response to shoppers’ likes and dislikes, Abeles said.
“We want to make sure that we’re using every part of our space to evoke the best possible experience that we can for our customers, and when it doesn’t necessarily meet those needs, we listen and we adjust,” she said.
Bloomie’s stores prioritize convenience and fashion that’s upscale and contemporary, with the goal of curating a personalized shopping experience for customers.
“We’re trying to blend that warmth of a local boutique with the sophistication of the Bloomingdale’s brand,” Abeles said.