There are only two Huntington communities in Dallas-Fort Worth and one in the Houston area.
Graham said the higher-end brand is reserved for “special developments and opportunities.” He added that Highland has not been building many Huntington communities lately, but that Fields ended up being the right fit for the luxury arm.
“We were not abandoning the brand; we just couldn’t find the right fit, the right communities to put the brand in,” he said. “[Fields] has given us a chance to reimagine the Huntington brand and bring brand-new products.”
Publicly traded builder Taylor Morrison also recently started home construction in Brookside South, said Todd Watson, senior vice president of Hunt Realty Investments Inc., one of the development partners behind Fields.
Britton Homes, Olivia Clarke Homes, Shaddock Homes and Toll Brothers are also on the list of future builders in Brookside South. In December, builder and developer John Landon of Landon Homes bought 278 acres in two residential subdivisions of Fields for 1,200 homes, including the neighboring Brookside North.
Fields also includes The Preserve, a 267-acre community of multimillion-dollar custom homes north of Brookside. The first phase will include 10 different builders.
Highland built about 3,700 homes last year across Texas, 2,000 of which were in D-FW. Graham said Highland has been having discussions about expanding its presence in Fields but has nothing else under contract yet.
“We’re hopeful that there’s going to be more beyond this,” he said.
Also this week, Dallas-based developer and investor Stillwater Capital said it started construction of 215 rental homes in The Link, its 240-acre mixed-use development next to Fields that connects directly to the Omni PGA Frisco Resort and has views of the PGA’s golf courses. Those homes are expected to cost at least $2,000 a month.