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First of thousands of homes in Frisco’s Fields development under construction

A local builder is kicking off just over 40 homes, expected to cost $2 million on average, in the mega project.

Building is underway on the first of thousands of homes in Frisco’s massive Fields development, home of PGA of America’s newly completed headquarters.

Huntington Homes, a brand of Plano-based Highland Homes, has broken ground on a model home in Fields’ Brookside South neighborhood, where it plans to build 42 homes. Huntington hasn’t finalized pricing for the community, but Highland President Aaron Graham said the average price will likely be just over $2 million.

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“I‘m going to venture to say we would start in the high $1 millions,” Graham said.

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More than 500 potential buyers have expressed interest in the project since last year, he said. The model home will be open for tours in June.

“It’s one of those opportunities that really come around every couple of decades,” Graham said of the Fields development. “We wanted to bring the prestige in our product so that it matches the prestige of the community.”

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Aerial view of the corner of the Dallas North Tollway at Panther Creek Parkway in the Fields...
Aerial view of the corner of the Dallas North Tollway at Panther Creek Parkway in the Fields development on Tuesday, Jan. 10, 2023, in Frisco.(Smiley N. Pool / Staff Photographer)

The Fields project, which stretches between Preston Road and U.S. Highway 380, could include as many as 14,000 homes and apartments plus commercial space. It is home to the new PGA of America headquarters and is the site of the recently announced Universal Parks and Resorts theme park.

Huntington’s one- and two-story homes in Fields will range from 3,003 to 4,081 square feet. Each home will feature four or five bedrooms, with up to five full bathrooms and two or three half baths.

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The homes include fully equipped prep kitchens, studies, entertainment rooms and large covered outdoor-living areas. The primary bathrooms will have floating vanities, a freestanding tub and custom closets. All secondary bedrooms will have attached bathrooms.

There are only two Huntington communities in Dallas-Fort Worth and one in the Houston area.

Graham said the higher-end brand is reserved for “special developments and opportunities.” He added that Highland has not been building many Huntington communities lately, but that Fields ended up being the right fit for the luxury arm.

“We were not abandoning the brand; we just couldn’t find the right fit, the right communities to put the brand in,” he said. “[Fields] has given us a chance to reimagine the Huntington brand and bring brand-new products.”

The Fields development stretches between U.S. Highway 380 and Preston Road and is one of the...
The Fields development stretches between U.S. Highway 380 and Preston Road and is one of the largest suburban Dallas mixed-use projects.(Karahan Cos. )

Publicly traded builder Taylor Morrison also recently started home construction in Brookside South, said Todd Watson, senior vice president of Hunt Realty Investments Inc., one of the development partners behind Fields.

Britton Homes, Olivia Clarke Homes, Shaddock Homes and Toll Brothers are also on the list of future builders in Brookside South. In December, builder and developer John Landon of Landon Homes bought 278 acres in two residential subdivisions of Fields for 1,200 homes, including the neighboring Brookside North.

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Fields also includes The Preserve, a 267-acre community of multimillion-dollar custom homes north of Brookside. The first phase will include 10 different builders.

Highland built about 3,700 homes last year across Texas, 2,000 of which were in D-FW. Graham said Highland has been having discussions about expanding its presence in Fields but has nothing else under contract yet.

“We’re hopeful that there’s going to be more beyond this,” he said.

Also this week, Dallas-based developer and investor Stillwater Capital said it started construction of 215 rental homes in The Link, its 240-acre mixed-use development next to Fields that connects directly to the Omni PGA Frisco Resort and has views of the PGA’s golf courses. Those homes are expected to cost at least $2,000 a month.

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