Frisco’s next big thing: ‘We are not building a project — we are building a city’
The massive $10 billion Fields development along the tollway has landed its first builder, Taylor Morrison Homes.
One of the country’s top homebuilders is the first to plant its flag in Frisco’s $10 billion Fields community.
Arizona-based Taylor Morrison Homes — a builder that’s well known in North Texas for its quality housing — has purchased sites for almost 500 single-family homes in the 2,500-acre development on the Dallas North Tollway.
Taylor Morrison will build houses in the new Brookside neighborhood, which will be constructed on the north side of Panther Creek Parkway east of Legacy Drive.
Taylor Morrison just purchased home sites from Fields’ community developers Hunt Realty Investments and Karahan Cos.
“This is our first of several planned sales,” said developer Fehmi Karahan. “There are another five hand-selected builders that will join Taylor Morrison.
“My partnership is building the community center.”
Construction on the new home community should start this fall, he said.
“Home prices will probably be anywhere from $500,000 to more than $1 million,” Karahan said.
In the works for three years, the Fields development is one of North Texas’ largest and most anticipated new communities. The Frisco project, which stretches between Preston Road and U.S. Highway 380, is planned to include as many as 14,000 homes and apartments plus commercial space.
The development surrounds the PGA of America’s new headquarters and two golf courses.
Interest in homebuilding sites in the Fields project has been high, Karahan said.
“We got at least 50 to 60 inquiries,” he said. “There is a great demand for these home lots.”
Karahan said the Fields developers are already working on a deal with another major builder to purchase 576 homebuilding sites near the PGA golf courses.
The Brookside community where Taylor Morrison plans to build is next to a 70-acre greenbelt along Panther Creek.
Karahan said the entire Fields project has set aside more than 250 acres for parks and open spaces and will include 25 miles of trails.
“We’ve done everything we could to preserve the character of the land — the little lakes, creeks and hills,” he said. “We have pocket parks everywhere.”
Hunt Realty and Karahan bought the land for the Fields development in 2018 from the estate of the late Dallas businessman Bert Fields Jr.
The developers partnered with investors Chief Capital and Crosstie Partners on the massive property — the largest undeveloped section of Frisco. Since then, developers have been planning the development and have obtained zoning approvals from the city.
“We are not building a project — we are building a city,” Karahan said. “We will have at least 30,000 people living and working here.”
Along with the residential communities, the Fields development will also have commercial building districts with office, retail and other uses along the tollway and U.S. 380.
Karahan is best known for developing the $3 billion Legacy West project in Plano, home to Toyota’s North American headquarters. Legacy West’s centerpiece urban village is one of the top restaurant and shopping destination in North Texas.
Karahan was also the developer of the Legacy Town Center mixed-use project on the east side of the tollway in Plano.