The Business-Building Strategy Behind The Preserve Neighborhood in Frisco

The Preserve rendering

The Karahan Cos., Hunt Realty, and select homebuilders have cut the ribbon on a luxury custom neighborhood in far north Frisco. For Dallas developer Fehmi Karahan, The Preserve, which sits within the booming Fields development, could well become the northern sector’s version of Highland Park.

Phase one of The Preserve features 233 lots on 175 acres. It will be the only gated community in the 2,500-acre Fields development, which also will include a Universal theme park, mixed-use district, and other neighborhoods. Views from The Preserve include a grove of newly planted trees, rolling topography, and the championship courses at PGA Frisco.

“If you look at Highland Park, you see mature trees everywhere and parks,” Karahan told D CEO. “That was planned in the early 1920s and ’30s. (…) And then you look at the character of the homes, they are different. You don’t see a similar house row after row—there are different architectural styles. That’s what we did here. So we have architectural control.”

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