We’ve Got Dirt on New Fields Development in Frisco
I’m going to channel my best Candy and say, ‘Oh my gosh you guys, Fields in Frisco is THE place to buy right now.’
I’m writing these words in my trusty reporter’s notebook as real estate’s upper echelon mingle around me at the new $14 million Fields Amenity Center near the Dallas North Tollway and Legacy Drive, not where they intersect in Plano but instead run parallel in Frisco.
Realtors Lee Osteguin and Grady Yates gathered this impressive roster including Ebby Halliday President/CEO Carolyn Rosson, assorted Ebby Halliday Companies vice presidents, and Mickey Munir of Sharif-Munir Custom Homes for an invite-only event for The Preserve at Fields. It’s worth noting Grady Yates is more than a Realtor. He works with Munir-Sharif as the broker of record, but more eclectically he’s a longtime country singer and songwriter. Remember that for later.
Fields or The Fields?
For the record, if you’re wondering what is the proper name for this massive residential and mixed-use development in north Frisco by the PGA Headquarters, it’s Fields. Not The Fields, Frisco Fields, Fields Frisco, or any other permutation of that. That’s because Fields refers not to the rolling acres of greenspace here, but the longtime landowner Bert Fields Jr.
More than 2,500 acres located both in Collin and Denton counties, this former ranch land has been an anachronistic holdover bound by Highway 380 on the north, Panther Creek Parkway on the south, and Preston Road on the east. For bearing, it’s north of Frisco Square and Toyota Stadium, and south of the new PGA Headquarters and the Omni PGA Frisco Resort.
This gated community of interconnected villages and neighborhoods has 360-degree views of the greens and that $14 million amenity center. There’s even talk of a 25-mile greenbelt trail nestled deep in the gated community only available by private key fob.
The Preserve at Fields
Phase 1 will deliver 233 home sites by 10 select builders including Faulkner-Perrin, Bella Custom Homes, Hawkins-Welwood, Starside, and others. Phase 2 will have only 90 home sites. Osteguin and Yates represent seven lots for custom homebuilder Sharif Munir.
Sharif-Munir produces some of the most impressive homes around North Texas.
Both quarter-acre and nearly half-acre lots are available, ranging in price from approximately $690,000 to $1.4 million.
But there’s “one king lot” for Munir-Sharif, as Grady described it. The 0.763-acre lot at 51 Noble Hill sits on the highest point in the subdivision. From there you can see the PGA Headquarters and Championship Courses, the Omni Hotel, and about a thousand other possibilities for growth in this part of north Frisco. That lot will set you back $2 million+.
The Mother of All HOAs
“We’re curating the way people live here,” said Anthoney Martinez, General Manager for Fields Residential. “The plans are meticulous.”
With humor, Martinez introduced himself as the person you’re most looking forward to hearing speak — the guy who oversees the rigorous homeowners’ committee. But this isn’t the association that tells you to pull in your trash bins.
When you buy a lot — almost before you close even, the Fields Residential team immediately schedules an orientation with you. It’s not exactly a grin-and-grip and give-me-a-branded tote bag affair. It’s an introduction to Fields’ rigorous specifications for new builds.
Specifically, it’s a 100-some page book of architectural standards for walls, foundations, and finishes, and specific do’s and don’ts for permitted architectural styles — Classical, Tudor, French, Mediterranean, Modern Farmhouse, Contemporary, and Texas Modern. I’m flipping through this beautiful bound book today, but you’ll get a flash drive of those standards along with more papers and descriptions than you’ll ever want or need.
Wheels on the Bus
The Realtor Osteguin explained the best way to understand The Preserve is to see it for yourself. That’s why he had a sleek motor coach parked in front of the Amenity Center. Boarding the bus I might have gotten too excited when someone asked if this was the bus to Choctaw Casino. That was the ranch water from the open bar talking.
Osteguin and Yates are right though. With street names such as Applewood, Noble Hill, and Verde Meadows, we drove past nearly curbed lots of dirt with impressively mature trees in the ground. By the way, they literally bought the Fannin Tree Farm in Van Alstyne and brought them on site. All 1,400 of its largest trees.
But the bus ride was especially memorable for what Yates said on the way back. Or rather sung. In between jokes about being our Southwest Airlines flight attendant, he shared a song with the captive bus audience. “Sing along if you know it,” Grady said as he began “Bye Bye Blackbird.”
Mama Needs a Brand New Bag
But there’s not just residential here. Fields West, described as a sister property to Legacy West, is a mixed-use development that’s doubling down on exclusive shopping.
“There’s lots of brands coming in,” Hunt Development’s Jaklyn Huffman said with a smile, “brands that are in the Dallas area and national.” The only one she can reveal right now is Sephora.
And she’s serious when she says she can’t reveal the retailers coming in. Jaklyn, I know you can’t confirm or deny my guesses, but please forgive me if I take an educated guess. Her exact words were “I can say Sephora but I won’t say anything else.”
Well, you know who owns Sephora? None other than the ultra-luxury brand conglomerate LVMH. They, of course, own Louis Vuitton, Bulgari, Dior, Fendi, Givenchy, Guerlain, Marc Jacobs, and Tiffany & Co. to name just a few. LV and Tiffany’s are already down the street at Legacy West, but might Fendi, Dior, or Celine give their Highland Park Village stores a sister location? I can only pop a Mini Moet, and wait and see.