Fields will be the place where culture takes root and flourishes. Local food and music. Seasonal celebrations and community rituals. Small, artful experiences that uplift your everyday life. And while culture is in itself a benefit, it also attracts the curious. The thinkers. The creators. The people —and companies—that are all about big ideas. This is about quality. Doing the right thing rather than the typical thing. Letting decisions be driven by what best honors the land and serves the needs of the larger community.