CoStar News

PGA of America Brings Golfer's Paradise, World Stage to Dallas Area

Candace Carlisle

Commercial Development of the Year for Dallas-Fort Worth

The PGA of America hoped to create a new home for the future of golf — and that’s just what the industry group did with the help of its development team in transforming about 30 acres of land once housing cattle into the ultimate oasis for golfers to practice their swing.

The industry group opened the doors of its $33.5 million new headquarters building in Frisco, Texas, a northern suburb of Dallas, in August 2022. The new home of the PGA of America is one component of a larger $550 million, 600-acre mixed-use development that includes two 18-hole championship golf courses, a clubhouse, a 30-acre practice facility, a performance center and a 510-room Omni PGA Frisco Resort scheduled to open in May.

The headquarters building not only gives the PGA of America a home for its nearly 28,000 members throughout the world but brings professional championship golf to Dallas-Fort Worth. The development earned a 2023 CoStar Impact Award, as judged by real estate professionals familiar with the market.

About the project: The PGA of America conducted a national site selection search for its new headquarters, taking it from a gated community in Florida and building its new home in the nation’s fourth-largest metropolitan area in Texas. The project is expected to generate billions of dollars in economic development and put Frisco on the world stage of golf by hosting championship golf tournaments on its two adjacent courses. The headquarters building was developed to embrace the landscape with the ability to play golf in multiple formats throughout the campus.

What the judges said: “This is a significant development which will have a major impact in North Texas and a significant attractor of new developments,” said Linda McMahon, president and CEO of The Real Estate Council.

They made it happen: The PGA of America developed the campus through a public-private partnership with the city of Frisco, the Frisco Economic Development Corp. and the Frisco Independent School District. Page was the project architect. Adolfson & Peterson was the general contractor. Cushman & Wakefield was the project manager.

CoStar’s Impact Awards highlight the commercial real estate transactions and projects that have transformed their markets over the past year. The winners are chosen by independent panels of industry professionals who work in the markets they judge.

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